Monday, March 2, 2015

Mascara Monday #6 : Cover Girl Full Lash Bloom

Soft touchable lashes have made their way to the market. When this gimmicky trend first appeared this past year, I thought: I'm not running a butterfly kisses booth; why do I care if my lashes are soft? Yet, somehow Cover Girl Full Lash Bloom  ended up in my make up collection. 
No stone left un-turned and all that right? 

Cover Girl Full lash Bloom mascara claims:
- to reach each and every lash
- offer buildable soft coverage
- to be flake free
- to love it the more you wear it

The packaging is cute, a voluptuous girly pink tube that coincides with the "blooming petal" theme.
 It comes in 3 shades very black, black, and dark brown. 

.44 Fl Oz of product (more than most high end mascaras)

The "petal" shaped brush was designed to reach every lash. It reminds me of a scaled down version of  They're Real mascara by Benefit. The mixture of shorter and longer silicone bristles help this mascara not only lengthen and separate but create volume as well. The small ball tip on the end (when cleaned off a bit) can really help coating the lashes on the inner most corner of your eyes. 

First Impressions:


First Coat
I was not pleased with the pigmentation of this mascara at all. It was later that I took a closer look and realized I picked up the regular black instead of very black. Pigmentation aside, true to its claims my lashes are very soft and weightless. 

Second Coat
Yikes. Clumping much? At least the pigmentation is better with 2 coats. First impression wise, I hated this mascara. I mean it looks bad! But of course Cover Girl promised I would like it more and more each time I used it. Honestly, I tried it again just to prove them wrong.

After a Few Uses:
After about the 3rd use, the mascara starts to dry and become more waxy and more manageable.

Pros:
Lengthens
Separates
Soft to touch
Volumizes
Less than $10 
.44 fl oz of product
doesn't flake
holds a curl
easy to remove
weightless feel
brush design


Cons:
Its needs to dry out a bit for best use
clumpy until it dries out a bit

Final Verdict:
 Are the Cover Girl Full lash Bloom mascara claims true?
- Reach each and every lash Yes
- Offer buildable soft coverage  Yes
- to be flake free Yes
- to love it the more you wear it  Yes

While this is not holy grail status, it is a great mascara for everyday use.
 I do like it more and more every day.

*****Update*****

After using this mascara for two more weeks,  it has dried up. Now it is clumpy and flaky upon application.  To salvage what is left of the mascara I run it under warm water and blot  the excess mascara off on a tissue.  This is inexpensive mascara, but at this rate a new one would need to be repurchased every month before it is no longer effective. The normal shelf life of a mascara is 3-6 months. Why bother purchasing this one, when you can spend your hard earned money on a much better performing high end mascara like Too Faced Better Than Sex which lasts for 6 months?

BREAK UP!